Our MSc Digital Marketing provides you with the opportunity to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques. The programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation. During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology.
Career Path
Graduate career path includes Digital Marketing Manager, SEO/SEM Specialist, Marketing Data Analyst, Content Marketing Manager, Social Media Strategist, Performance Marketing Analyst, Customer Insights Specialist, Marketing Automation Specialist, E-commerce Marketing Manager, Brand Strategist, Growth Hacker, Influencer Marketing Manager, Digital Campaign Director, Omnichannel Marketing Manager, CRM Strategy Manager, AI Marketing Strategist, Predictive Analytics Specialist.
Post Study Work Visa availability – YES
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to CEDEU Center for University Studies below;
1. Bachelor Degree and Transcript
2. Passport
3. Recommendation Letter
4. English Language Proficiency Letter
5. WASSCE/ A-Level Certificate
6. Statement of Purpose
7. CV
CEDEU Center for University Studies will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
