Bachelor of Science - Business Intelligence and Analytics

The Bachelor of Science in Business Intelligence and Analytics is designed to prepare business students for the workforce in the growing field of business intelligence and analytics, Students will learn how to collect, organize, analyze, and interpret data (Big Data). Business students will learn to use analytics software for business intelligence purposes, including how to use the tools, while developing the critical thinking skills required to gain insights from a range of data sources, i.e., Internet and social media data. Graduates will be prepared to demonstrate an understanding of the applications of business analytics in the global, real world of business to help their organization or team identify important business trends and make intelligent decisions. This major also prepares students to provide their organizations with ideas for smarter strategic management, better financial performance, and improved operational efficiencies. Business communication skills feature prominently in this program, as they are a sought after leadership skill.

Career Path

Graduate careers include Business Analyst, Business Strategy Consultant, Business Intelligence Analyst, Business Intelligence and Performance Management Consultant , Business Intelligence Manager, Business Intelligence Administrator, Director of Market Intelligence, Business Intelligence Consultant, Competitive Intelligence Analyst, Business Solutions Architect, Chief of Global Intelligence, Marketing Analyst, Digital Marketing Strategist, CRM Analyst, Consumer Insights Specialist, SEO/SEM Analyst, Policy Analyst, Public Health Data Analyst.