Welcome to the B.A Communications (Advertising and Public Relation)

The Bachelor of Arts in Advertising and Public Relations develops knowledge and skills in advertising and public relations as well as practical understanding of the role these fields play within contemporary integrated communications.
Upon graduation, students will be prepared to:

• Develop effective advertising and public relations campaigns,
• Understand how research, strategy, and positioning interact in the context of professional communication efforts,
• Craft original and creative promotional materials,
• Communicate effectively with clear writing and presentational skills,
• Plan effective media strategies that employ complex promotions across media platforms, and
• Apply sound ethical principles in the practice of advertising and public relations, including sensitivity to the social impact of these fields in differing cultural and global contexts.

Students with a degree in Advertising/PR can pursue careers in some of the following: Content Creator, PR Specialist, Brand Strategist, Journalist, News Anchor, Business Reporter, Marketing Coordinator, Copyrighter, Managing Editor, Social Media Manager, Product Marketing Manager, Content Marketing Manager, Web Producer, Social Media Planner, Media Buyer, Public Affairs Specialist, Technical Writer, Producer, Speechwriter, Advertising Account Executive, Creative Director, Digital Strategist, Sales Representative, Meeting/Event Planner, Advertising, Promotions, & Marketing Manager