Welcome to the MSc Marketing Communications & Brand Management

The MSc in Branding and Marketing Communications programme is designed with a pedagogical philosophy which puts students at the heart of the learning experience. The programme recognises that students are future and career focused, looking to develop and enhance their skills for employment in a range of marketing positions. Consequently, a key tenet of the programme is the focus on experiential based learning and practical hands-on application of knowledge. The MSc in Marketing Communications and Brand Management programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
ACCREDITATIONS
*Accredited by the Chartered Institute of Marketing. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.
Career Option
 
 Careers specific to branding and marketing communication can include:

• Marketing Executive
• Account Executive
• PR executive
• Brand Executive

Marketing Communications Executive The Career and Employability Services support students in planning for their career.