Bachelor of Arts - Digital Media & Communication

About

The Bachelor of Arts in Digital Media & Communication is a dynamic and interdisciplinary degree that prepares students to thrive in today’s fast-paced, tech-driven media landscape. This program blends creative storytelling, strategic communication, and digital technology to equip graduates with the skills needed to craft compelling content, manage digital platforms, and engage audiences across diverse media channels. Students explore areas such as social media strategy, video production, graphic design, digital journalism, branding, and public relations. The curriculum often includes hands-on projects, internships, and collaborative work that mirror real-world media environments. With a strong emphasis on both creativity and analytics, graduates learn to produce content that resonates while also measuring its impact. This degree opens doors to a wide range of careers in industries like entertainment, advertising, corporate communications, nonprofit advocacy, and digital marketing.

Career Path

Graduate careers include Social Media Manager, Digital Content Creator, Public Relations Specialist, Media Planner, Graphic Designer, Web Content Specialist, Brand Manager, Video Producer, UX/UI Designer,Media Content Coordinator, Communications Strategist , Journalist, Digital Communications Strategist, Television Producer, Radio Broadcaster, Film Director, Broadcast Presenter, Content Writer, Publisher,Media Educator, Location Manager, Movie Critic, Researcher, Animation Rigger, Graphic Artist, Podcast Producer Influencer Marketing Coordinator, SEO Specialist, Digital Marketing Analyst, Community Engagement Manager.