The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The MSc in Marketing aims to significantly enhance graduates' marketing expertise and professional growth. Ultimately, our goal is to contribute 'best practice' insights to business development in the realm of marketing and digital marketing.
Due to the programme's practical nature, a strong emphasis on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.
Key Programme Highlights:
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to IBAT College Dublin below
1. Bachelor Certificate
2. Bachelor Transcript
3. Passport
4. Recommendation Letter
5. English Proficiency Letter
6. Statement of Purpose
7. CV
8. Wassce /A level Certificate
IBAT College Dublin will accept, for the purposes of meeting the English proficiency requirement, English taken in 12 year education or English is designated as the primary and official language, and the principle language of instruction.
