Welcome to the MSc in Marketing

The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The MSc in Marketing aims to significantly enhance graduates' marketing expertise and professional growth. Ultimately, our goal is to contribute 'best practice' insights to business development in the realm of marketing and digital marketing.
Due to the programme's practical nature, a strong emphasis on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.

Key Programme Highlights:

• Strong focus on digital and omni-channel marketing
• New emphasis on data analytics for informed decision-making
• Proven track record of graduates successfully entering marketing positions
• Intimate class sizes to foster a learner-centred environment
• Practical real-life projects aligned with industry leaders

 
Graduate careers typically include:

• Digital Marketing
• Online Marketing
• Strategic Marketing
• International Sales & Marketing
• Customer Relations
• Product Development
• Market Researcher
• Brand Promotion