Welcome to the BSc. Marketing and Sales Management

Graduates possess a comprehensive set of interconnected and detailed knowledge of business management, international trade, marketing communication and business communication. Thanks to courses such as rhetoric, graduates are also able to argue and communicate in a team, becoming valuable members of any department.
Graduates of this specialisation possess knowledge and skills in the area of theoretical and applied sciences such as theoretical economics, accounting and financial management, business law, taxation, marketing, management, theory of statistics and economic statistics, but also ICT working knowledge and the knowledge of two foreign languages. Other skills include extensive social competences related to communication and presentation skills in particular, but also teamwork abilities.
The goal of the Sales Management specialisation is to use theoretical economic, managerial and marketing disciplines to acquire the skills needed by every manager in an international environment, while understanding the operation of companies on a domestic and international level. Specialised courses provide a deeper understanding of fields such as marketing, management, marketing communication, PR, marketing research or social communication.  
 
As a graduate, you will be employed as specialists and coordinators in sales, export or import companies, in marketing departments, marketing research, communication or projects that companies deal with in connection with their international activities.

• Purchasing Specialist
• sales specialist
• product marketing specialist
• marketing communications specialist
• corporate communications specialist
• HR marketing specialist