Master of Business Administration - Digital Marketing

Concordia University Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data.  This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making. Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future.

Career Path

Graduate careers includes Digital Marketing Manager, Growth Marketing Manager, Brand Manager, Digital Strategy Director, E-commerce Marketing Manager, Chief Marketing Officer, Personal Financial Advisor, Management Analyst, Performance Marketing Manager (PPC Specialist), Digital Marketing Analyst, Web Analytics Manager, Marketing Automation Specialist, Community Engagement Manager, Video Marketing Producer, Conversion Rate Optimization Analyst, Social Media Marketing Manager, Influencer Marketing Strategist, Content Marketing Manager, Specialist/SEO Manager.