January, 2026
From May, 2025 to October, 2025
The
Bachelor of Arts in Business Communication (BABC) is an interdisciplinary
program that will develop your knowledge of media, cultural studies and
business alongside theoretical and practical skills. The communication methods
learnt and media training students get throughout this course are relevant to
careers in professional writing, journalism, public relations, communications,
and advertising. Graduates of the BABC program will be able to: Use
communication theories to assess basic issues in cultural contexts. Critique
communication media influence on audience perceptions of issues, events,
products and services. Evaluate the effectiveness and integration of all types
of media and communications. Demonstrate communication-oriented research and
information seeking strategies. Create ethically and legally sound content for
a variety of forms of media and markets. Integrate media and content to
communicate persuasively to specific audiences. Apply communication methods to
business problems and contexts. Demonstrate critical thinking and reflection
skills in course deliverables. Work productively in a collaborative
environment. One of the fastest growing fields in communication is
communication management. By taking selected advanced business courses and
applying them to communications projects this elective area provides the
training for those who hope to manage complex communications projects and
departments in industry. To complete the Communications Management
Career
Path
Graduate
career paths include Corporate Communications Officer, Internal Communications
Coordinator, Public Relations Specialist, Media Relations Manager, Crisis
Communications Advisor, Spokesperson/Press Officer, Marketing Communications
Manager, Brand Strategist, Content Marketing Specialist, Social Media Manager, Advertising
Account Executive, Campaign Planner, Copywriter/ Content Writer, Technical
Writer, Editor/Proofreader, Speechwriter, Communications Consultant, Proposal
Writer/Grant Writer, Broadcast Journalist, TV/Radio Presenter, Podcast Producer,
Media Planner, News Editor, Web Content Manager, SEO/SEM Specialist, Email
Marketing Coordinator, Online Community Manager, Digital Media Producer, Influencer
Relations Manager.
1. WASSCE/A level Certificate
2. School Transcript
3. Passport
4. Recommendation Letter
University Canada West will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit
1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.
From May, 2025 to October, 2025
From June, 2025 to January, 2026
From September, 2025 to April, 2026
From December, 2025 to June, 2026