Welcome to the B.A Business Communication

The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.
Graduates of the BABC program will be able to:

  • Use communication theories to assess basic issues in cultural contexts
  • Critique communication media influence on audience perceptions of issues, events, products and services.
  • Evaluate the effectiveness and integration of all types of media and communications.
  • Demonstrate communication-oriented research and information seeking strategies.
  • Create ethically and legally sound content for a variety of forms of media and markets.
  • Integrate media and content to communicate persuasively to specific audiences.
  • Apply communication methods to business problems and contexts.
  • Demonstrate critical thinking and reflection skills in course deliverables.
  • Work productively in a collaborative environment.
Career Options
Public Relations
Advertising professional
Human Resources
Communication
Corporate communications
Marketing Manager
Social Media Specialist
Copywriting
Event planner

Eligibility

Admission Requirement

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Uiversity Canada West below
1. WASSCE/A level Cert
2. School Transcript
3. Passport
4. Recommendation Letter

English Language Requirement

University Canada West will accept, for the purposes of meeting the English proficiency requirement, English taken in 12 year education or English is designated as the primary and official language, and the principle language of instruction.

Intakes

Fall, 2024

From January, 2024 to September, 2024

Open

Spring, 2025

From January, 2025 to February, 2025

Open

Summer, 2025

From January, 2025 to April, 2025

Open

Fall, 2025

From January, 2025 to September, 2025

Open