BSc. Marketing (Professional Selling)

Grow your potential and guide your prospects. You’ll do that here.The marketing major with a professional selling option prepares students to be successful in a sales career. This highly dynamic profession emphasizes the importance of building quality customer relationships to build value for the organization. The program also prepares students to become effective sales leaders, learning how to motivate, train and manage a sales team. Marketing students take cutting edge courses that teach the art and science of U.S. and global marketing through experiential and hands-on learning. Areas of study for students concentrating on Professional Selling include sales management, buyer behavior, key account management, and sales effectiveness. Our curriculum helps to polish students’ communication and persuasion skills, including critical thinking, and interpersonal or relationship building skills.This concentration is designed to help students develop the skills they need to be successful in a sales-oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.

Career Path

Graduates have obtained employment at companies such as Oracle, Amazon, Hyatt, and Nike. Job opportunities for Professional Selling graduates include: key account management, sales analyst, sales management, automotive internet sales management, financial services sales agent, real estate sales agent, pharmaceutical sales representative, insurance sales agent, advertising sales agent, and product sales specialist.