Welcome to the BA Digital Product Management

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.
Career options with a degree in Digital Product Management
Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:

- Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
- Conduct strategic market analysis to generate a competitive advantage
- Understand user and buyer personas and develop unique value propositions for both.
- Analyse and continuously improve existing digital products.
- Increase retention rates and customer lifetime value (LTV).
- Create and prioritise strategic product roadmaps.
- Work in close exchange with UX and CX designers.