Bachelor of Design in Graphic Design for Marketing

The Bachelor of Design in Graphic Design for Marketing in KPU is a challenging four-year (eight semester), 120-credit program. Our innovative curriculum includes a broad range of project work, including: Web and integrated media design, Information and publication design, Packaging and display design, Corporate communications, branding and advertising design, UX/UI research, prototyping and design. Project work challenges you to conceptualize, experiment, and innovate to create designs that solve problems. You’ll also fine-tune your research and writing skills to create design briefs, write reports, and produce research studies. The end result will be a market-ready portfolio. Our cohorts of 22 students per year ensure that you’ll receive one-on-one attention from your instructors in a supportive and collaborative environment. In our studios, you'll use the same tools as graphic design professionals, including large-scale colour plotters, laser cutters, 3D printers, and a maker's workshop. Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists. They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid research capability, and a broad-based understanding of business and marketing, well-developed the social, cultural, and environmental implications of design. They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs. Today, the visual communications field (aka graphic design) is broader than ever before, providing graphic designers with wideranging career

Career Path

Graduates of the GDMA program are prepared for a wide range of entry-level graphic design positions: Generalist graphic designers for corporations, small businesses, non-profit organizations and agencies in general marketing or communications roles that draw on their graphic design skills. In-house graphic designers for large corporations or institutions with their own marketing communications department. Specialist graphic designers with expertise in UX and UI design, packaging design, advertising design, and display design, Graphic Designer, Brand Identity Designer, Packaging Designer, Logo Designer, Accessibility Design Consultant, Print Production Artist.