Bachelor of Science - Digital Media & Marketing

About

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. The Digital Media & Marketing degree programme trains students with the aim of combining the creative potential of typical media professions with knowledge of economic conditions and processes, planning ability and business management. Thus, after completing their Bachelor's degree, they become all-rounders in their field and are able to adapt flexibly to various positions as well as take on a leadership

Career Path

Graduate career includes Digital Marketing Specialist, Social Media Manager, Email Marketing Coordinator. SEO/SEM Analyst, Brand Manager, Content Marketing Strategist, Marketing Campaign Analyst, Influencer Marketing Coordinator, Media Planner, Advertising Account Executive, Graphic Designer, UX/UI Designer, Web Content Developer, Motion Graphics Artist, Digital Video Editor, Visual Storytelling Specialist, Creative Technologist, AR/VR Experience Designer, Interactive Media Designer, Digital Art Director, Marketing Data Analyst, Consumer Behavior Analyst.