MSc. Strategic Marketing

MSc. Strategic Marketing

Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics. The programme recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing: Strategic Analysis - the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof; Strategic Marketing and Leadership - the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace; Implementation - the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centered strategies.

Career Option

Graduates will be equipped to pursue a career in a range of marketing positions such as: Marketing Executive, Marketing Consultant, Marketing Analyst or Researcher, Customer Insights Specialist, Brand Executive, Marketing Account Manger, SME Owner The Career and Employability Services support students in planning for their career.