Welcome to the BSc. Business Analytics

This BSc Business Analytics course is about how organisations can make better decisions with data, including how they currently use data and how they could use data in the future to make decisions that better align with business and societal needs. You will learn data analysis techniques, such as descriptive, prescriptive, and predictive analytics, social media analytics, optimisation, and forecasting. You will be taught how to apply these techniques to real-life problems with industry case studies and guest lectures from across various sectors. You will experience hands-on projects, benefit from exclusive workshops and seminars by industry experts, as well as proudly join a community of aspiring data professionals.

Become critical to the future of business by being able to extract, analyse and interpret complex business data whilst being able to operate in the wider business environment, having developed management, finance and marketing skills. Use data to confidently, creatively and imaginatively resolve operational and strategic problems facing organisations across sectors. Graduates will be resilient in a world in which data is pervasive; able to adapt to the implementation of new technologies.

Career Path

Combined with the opportunity to study abroad or work a year in industry, you will be well-placed to work for local or international companies. Career roles include Business Analyst, Business Consultant, Data Consultant, Supply Chain Analyst, Market Analyst, HR Analyst, Project Manager, Business Development, Brand Management.