Welcome to the MBA (Marketing)

This degree prepares students, who may or may not have a background in business, for careers in strategic marketing management of businesses, health care organizations, government agencies, and non-profit enterprises. The degree will equip students with the theories, methods and systems needed for the strategic analysis, development, execution and measurement of marketing programs. It will also include broad skills and knowledge in business, accounting, finance, operations, management, and leadership; and allows for 4 classes in the marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.
Career Opportunities

• Marketing Research
• Advertising Management
• Sales Force Management
• Marketing Channel Strategies
• Operations Management
• Branding
• International Marketing
• Product Development
• Forecasting and Modeling
• Digital Marketing

Marketing's activities are both strategic and tactical. At the strategic level, it bears primary responsibility for determining the product/market choice the firm makes based on analyses of demand, competition, economics, and the firm's unique ability to secure a competitively defensible position in the marketplace. At the tactical level, it plans for and implements such activities as marketing research, distribution, pricing, advertising, and sales promotion, which ensure the day-to-day success of the firm and its offerings in the marketplace.