Bachelor of Business Administration (Digital Marketing)

Undergraduate Programs 4 Years On-Campus Canada
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About This Programme

Gain a competitive edge in the digital economy by mastering international business strategies, analytics, and digital toolsets. In an everchanging marketplace, let the Honours Bachelor of Business Administration degree instill in you a solid foundation that will prepare you for whatever the future brings.  UNF’s BBA program has NCMA designation from the Chartered Managers Canada. Students currently enrolled in the BBA program are entitled to a free Associate Membership with the association, giving UNF students the chance to belong to Canada’s chartered management and leadership association while earning their degree. According to a study commissioned by BDC examining Canadian business trends through 2030, technology will be a dominant driver of change in the country’s business landscape. Workplaces will require different skills, as will leaders.  From retail to manufacturing, construction to healthcare, there will be a need for people who lead with a strong digital mindset.

Career Path

Graduate careers include Digital Marketing Strategist, Social Media Manager, Content Marketing Specialist, SEO/SEM Analyst, Email Marketing Coordinator, E commerce Manager, Brand Manager (Digital), Online Advertising Specialist (Google Ads, Meta Ads), Marketing Data Analyst, Influencer Marketing Coordinator, Conversion Rate Optimization Specialist, Digital Copywriter, UX Designer (Marketing Focus), Product Marketing Associate, Mobile Marketing Specialist, Affiliate Marketing Manager, Digital Campaign Manager, Web Analytics Consultant, Marketing Automation Specialist, Communications Strategist, Global Media Relations Manager.

Eligibility Requirements
Post Study Work Visa

Students can work part time for up to 20 hours per week and full time during academic breaks. After graduation, students from an eligible Designated Learning Institution may apply for work permit up to three years, depending on the length of study and program eligibility.

Admission Requirement

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to University of Niagara Falls Canada below;

1. WASSCE Certificate/A-Level

2. School Transcript

3. Passport

4. Recommendation Letter

5. CV

English Language Requirement

University of Niagara Falls Canada will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:

Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.

Programme Details
Undergraduate Programs Level
4 Years Duration
On-Campus Mode
Canada Country
Intakes
January, 2026
April, 2025 → October, 2025
Closed
September, 2026
November, 2025 → June, 2026
Closed
October, 2026
December, 2025 → July, 2026
Closed
January, 2027
April, 2026 → October, 2026
Open
September, 2027
November, 2026 → June, 2027
Likely Open
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