Bachelor of Business Administration (Digital Marketing)

Gain a competitive edge in the digital economy by mastering international business strategies, analytics, and digital toolsets. In an everchanging marketplace, let the Honours Bachelor of Business Administration degree instill in you a solid foundation that will prepare you for whatever the future brings.  UNF’s BBA program has NCMA designation from the Chartered Managers Canada. Students currently enrolled in the BBA program are entitled to a free Associate Membership with the association, giving UNF students the chance to belong to Canada’s chartered management and leadership association while earning their degree. The Digital Economy blends core business principles with digital innovation, preparing graduates to lead in tech-driven markets. It covers areas like e-commerce, data analytics, digital finance, and platform strategy—making it ideal for roles at the intersection of business and technology. According to a study commissioned by BDC examining Canadian business trends through 2030, technology will be a dominant driver of change in the country’s business landscape. Workplaces will require different skills, as will leaders.  From retail to manufacturing, construction to healthcare, there will be a need for people who lead with a strong digital mindset.

Career Path

Graduate careers include Digital Marketing Strategist, Social Media Manager, Content Marketing Specialist, SEO/SEM Analyst, Email Marketing Coordinator, E-commerce Manager, Brand Manager (Digital), Online Advertising Specialist (Google Ads, Meta Ads), Marketing Data Analyst, Influencer Marketing Coordinator, Conversion Rate Optimization (CRO) Specialist, Digital Copywriter, UX Designer (Marketing Focus), Product Marketing Associate, Mobile Marketing Specialist, Affiliate Marketing Manager, Digital Campaign Manager, Web Analytics Consultant, Marketing Automation Specialist, Communications Strategist, Global Media Relations Manager, Content Marketing Lead, Social Media Manager, Public Relations Specialist, Brand Storytelling Consultant, Podcast Producer, Multimedia Producer.