The
Master of Science in Marketing Analytics (MSMA) program is designed to meet the
increasing demand for analytical skills, particularly required in marketing.
The curriculum is structured to provide a unique blend of strong conceptual
foundations and practical skills. It allows the student to become a
well-balanced marketing professional equipped with robust statistical,
programming, and analytical skills. SolBridge International School of
Business’s location in Daejeon, Asia’s Silicon Valley, provides access to
hands-on learning through field trips, along with networking to help graduates
start their careers. The MSMA program prepares graduates for careers as market
research analysts, digital marketing specialists, professionals in marketing
service firms, corporate marketing professionals, and data analysts. The
curriculum consists of core and elective, which emphasize the balance between
the hard and soft skills needed for a successful marketing professional. The
core part of the curriculum imparts fundamental analytical skillsets, including
statistical, programming, analytical, and marketing, while the elective one
delves into various marketing applications of such skill sets.
Career
Path
Graduate
careers include Marketing Analyst, Digital Marketing Analyst, Consumer Insights
Analyst, Brand Strategist, Data Analyst (Marketing Focus), SEO/SEM Specialist, Marketing
Data Scientist, CRM Analyst, Web Analytics Specialist, Market Research Analyst,
Pricing Analyst, Product Marketing Analyst, Customer Experience Analyst, Campaign
Performance Analyst, Social Media Analyst, E-commerce Analyst, Business
Intelligence Analyst (Marketing), Media Planner (Data-Driven), Marketing
Automation Specialist,Predictive Analytics Specialist.
Student can work up to 25 hours per week and full time during official school breaks. South Korea does not offer an automatic post-study work visa, but graduates can transition to the D-10 Job Seeker Visa to stay and look for a job up to 2 to 3 years.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Woosong University below;
1. Bachelor Degree and Transcript
2. Passport
3. Recommendation Letter
4. English Language Proficiency Letter
5. WASSCE/ A-Level Certificate
6. Statement of Purpose
7. CV
Woosong University will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
