Master of Science - Marketing and Analytics

The Master of Science in Marketing Analytics (MSMA) program is designed to meet the increasing demand for analytical skills, particularly required in marketing. The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing professional equipped with robust statistical, programming, and analytical skills. SolBridge International School of Business’s location in Daejeon, Asia’s Silicon Valley, provides access to hands-on learning through field trips, along with networking to help graduates start their careers. The MSMA program prepares graduates for careers as market research analysts, digital marketing specialists, professionals in marketing service firms, corporate marketing professionals, and data analysts. The curriculum consists of core and elective, which emphasize the balance between the hard and soft skills needed for a successful marketing professional. The core part of the curriculum imparts fundamental analytical skillsets, including statistical, programming, analytical, and marketing, while the elective one delves into various marketing applications of such skill sets.

Career Path

Graduate careers include Marketing Analyst, Digital Marketing Analyst, Consumer Insights Analyst, Brand Strategist, Data Analyst (Marketing Focus), SEO/SEM Specialist, Marketing Data Scientist, CRM Analyst, Web Analytics Specialist, Market Research Analyst, Pricing Analyst, Product Marketing Analyst, Customer Experience Analyst, Campaign Performance Analyst, Social Media Analyst, E-commerce Analyst, Business Intelligence Analyst (Marketing), Media Planner (Data-Driven), Marketing Automation Specialist,Predictive Analytics Specialist.