Welcome to the BA. Communication

Bethany’s communication major engages students in the study of human communication. Many of our graduates are recognized nationally for their skills in video and broadcast media. Our graduates develop skills for communicating effectively with diverse audiences through the variety of channels available today. They have insight into audience analysis, are familiar with technology, are able to think about problems clearly, and demonstrate the ability to write and speak with precision and power. Additionally, our students consider the field from a Christian perspective, understanding what it means to be an ethical communicator.
This programme will introduce you to a range of theories and research exploring the role of the media in society. You will also learn practical skills to equip you for an exciting career in media, including radio and video production, digital and social media, journalism, public relations, branding, marketing and more, learning from experienced industry professionals and leading academics.
Career Path
Upon graduation, students can enter a broad range of roles including: Digital content creator, Content marketer, Production coordinator, Communication officer, Marketing and advertising, Social and digital media manager, Events planning, Writing and publishing roles, Human resources