Media Management majors study how
to lead, supervise, and motivate employees in the media industry. Program
professors are teachers whose backgrounds and skills include academic and
professional achievement at the highest levels. The curriculum covers
marketing, sales, distribution, programming, and management for the media
industry. Students learn about the inner workings of media companies such as
radio, television, and digital media. Outside the classroom, students can
become involved in student media organizations where there are hands-on
opportunities in management, marketing, sales, and production. Students may
also complete internships at the department's many internship partners. Interns
not only learn "on the job" but also begin to establish themselves in
the industry. The curriculum presents a combination of media-specific courses
and basic business courses, along with media aesthetics, creative production,
and current practices in digital media. Senior students manage an aspect of an
actual media operation in the senior capstone course and prepare a case study
of those experiences to enhance their learning and serve as portfolio pieces to
help launch their careers.
Career Path
Students choosing to study media
management follow a program that combines the business and creative aspects of
the industry for “behind-the-scenes” careers in media. Examples of career
possibilities include, Film production management, Media company management, Media
marketing, Media sales, New media management, New media production management, On-air
promotions manager, Online promotions manager, Production company management, Programming
director.
