Bachelor of Science - Media Management

Bachelor of Science - Media Management

Media Management majors study how to lead, supervise, and motivate employees in the media industry. Program professors are teachers whose backgrounds and skills include academic and professional achievement at the highest levels. The curriculum covers marketing, sales, distribution, programming, and management for the media industry. Students learn about the inner workings of media companies such as radio, television, and digital media. Outside the classroom, students can become involved in student media organizations where there are hands-on opportunities in management, marketing, sales, and production. Students may also complete internships at the department's many internship partners. Interns not only learn "on the job" but also begin to establish themselves in the industry. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students manage an aspect of an actual media operation in the senior capstone course and prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers.

Career Path

Students choosing to study media management follow a program that combines the business and creative aspects of the industry for “behind-the-scenes” careers in media. Examples of career possibilities include, Film production management, Media company management, Media marketing, Media sales, New media management, New media production management, On-air promotions manager, Online promotions manager, Production company management, Programming director.