Welcome to the BSc Business Psychology

You will be trained in overall business competencies and in selected specific areas psychology relevant to operate in a business environment. The study covers business-related modules including Entrepreneurship, Organizational Development, Digital Marketing, Strategic Management & Leadership, Intercultural Management, Operations and Information Management, Innovation Management, Finance and Law.
Gain a strong knowledge and understanding of human resource management, marketing, change management processes and the ability to complement digitalization with people-centered and individualized approaches. 
Businesses are run by people. To run a business successfully, you need to understand the people you work with, help them develop, keep them motivated, and find ways to get the most out of them. Business Psychology picks up right here, being on the crossing between human psychology and business administration in order to improve the productivity, efficiency and culture of businesses as well as the working environment for employees.
Career Path
Human Resources roles, Marketing roles, Industrial and organizational psychologist, Business coach, Management consulting, Market research roles, Human Factors Specialist, Industrial Counselor , Recruitment Specialist, Behavior Analyst Specialist, Customer rlationship specialist, Training and development manager, Executive leadership coach, Organizational consultant.