Welcome to the MA International Sport & Event Management

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also economic success. With a Master's degree in International Sport & Event Management, you are qualified for many career options:

- Sports management, sporting goods industry
- Sporting rights marketer, player’s agent, tournament organiser
- Sports media
- Ticket market, hospitality industry
- Sports conventions and trade fairs
- Fitness studios, soccer academies
- Sports tourism provider
- Municipal sports management