Master of Arts- International Sport and Event Management

About

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening. From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance.

Career Path

Graduate career includes International Sports Marketing Manager, Sponsorship & Partnership Manager, Sports Event Director, Stadium or Venue Manager, Athlete Relations Manager, Sports Business Consultant, Fan Engagement Strategist, Sports Facility Operations Manager, Sports Analytics Specialist, Sports Licensing & Merchandising Manager, Global Event Producer, International Event Planner, Hospitality & Guest Experience Manager, Festival Director, Trade Show & Expo Manager, Event Logistics Coordinator, VIP Services Manager, Event Sustainability Advisor, Cultural Event Strategy.