Bachelor of Business Administration in Marketing

About

The Marketing major at the College of Business helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information. A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues. Our close ties to regional businesses provide many benefits for our students. Business executives share their expertise as mentors and guest lecturers in classes, and provide valuable advice on program and course content, helping to keep our curricula fresh, relevant and rigorous. Students gain valuable hands-on experience through group projects that assign them to solve problems for local businesses and by participating in co-op and internship programs at regional companies. You will work in teams on real-world business situations, applying your classroom knowledge to help solve problems facing local businesses. You will use state of the art research tools and have access to up-to-date databases and company research. 

Career Path 

Graduate career path as Marketing Coordinator, Brand Manager Assistant, Social Media Manager, Content Marketing Strategist, Digital Marketing Specialist, Advertising Account Executive, Sales Representative (Corporate/Consumer), Market Research Analyst, Product Development Assistant, Customer Relationship Manager, Public Relations Specialist, Event Marketing Coordinator, SEO/SEM Specialist, Media Planner, Promotions Coordinator, E-commerce Marketing Specialist, Business Development Officer, Entrepreneur (Marketing/Branding Startups), Retail Marketing Manager, Corporate Communications Associate, Mobile Marketing Specialist, Influencer Marketing Specialist, Affiliate Marketing Manager,Experiential Marketing Coordinator (Events/Brand Activations).