Master of Science in Digital Marketing

About

The MSc Digital Marketing programme is designed for students from all academic backgrounds who want to thrive in today’s fast-moving marketing world. Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing programme. This hands-on degree blends academic theory with real-world practice, giving you the strategic and practical skills needed to stand out and make an immediate impact in the industry. You’ll explore topics such as Digital Campaign Planning, Global Marketing, Brand Management, and Customer Insight, while completing an independent research or consultancy project that prepares you for the challenges of a global digital marketplace. Our MSc Digital Marketing programme is designed to equip individuals from diverse undergraduate backgrounds with the skills and expertise needed to thrive in this exciting industry. Some of the topics you will be studying include: Dive deep into the art of Digital Campaign Planning, gaining insight into strategies that drive real-world results. Explore the complexities of Global Marketing, understanding how to navigate international markets and audiences. Learn the intricacies of Brand Management, discovering the secrets to building and nurturing successful brands. Gain a deep understanding of customer behaviour and preferences, empowering you to make data-driven decisions. Conclude your academic journey with an impactful independent research or consultancy project. Our programme isn’t just about theory, it’s about real-world application. We blend academic rigor with practical relevance, creating a learning environment to engage in: Interactive Learning: participating in group discussions and seminars, enabling you to apply your knowledge in collaborative settings. This programme is ideal for aspiring marketers, entrepreneurs, and professionals seeking to enhance their strategic thinking and digital expertise. 

Career Path 

Graduate career path includes Social Media Strategist / Manager (content creation, engagement, analytics), Digital Marketing Manager (strategy, campaigns, online brand presence), SEO / SEM Specialist (search engine optimization, paid advertising), Content Marketing Manager (blogs, video, podcasts, storytelling), E-commerce Manager (online retail, customer experience, sales growth), Influencer Marketing Coordinator (partnerships, campaigns, audience targeting), Email Marketing Specialist (automation, personalization, conversion optimization), UX / UI Specialist (customer journey optimization, digital experience design), Digital Advertising Specialist (Google Ads, Meta Ads, programmatic campaigns), Digital Transformation Consultant (helping businesses adapt to digital platforms), Web Analytics Expert (Google Analytics, data-driven insights, ROI measurement), Public Relations & Online Reputation Manager.