Bachelor of Arts - Advertising and Marketing Communications

Bachelor of Arts - Advertising and Marketing Communications

Students in the award-winning advertising and marketing communications major gain hands-on experience as they prepare to enter one of today's fastest-growing and rapidly evolving industries. Building on a strong academic base in the liberal arts, students are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully integrated campaigns that will achieve a company or organization’s promotional objectives. To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying social media, mobile marketing and campaign analysis. 

Career Path

Advertising and Marketing Communications Career Paths; Advertising Manager, Marketing Manager, Brand Strategist, Media Planner, Public Relations Specialist, Social Media Manager, Content Creator, Copywriter, Market Research Analyst, Event Coordinator, Digital Marketing Specialist, Campaign Manager, Influencer Marketing Specialist, Account Executive, Creative Director.