Bachelor of Science in Marketing

About

Marketing focuses first and foremost on customers understanding them, attracting them and maintaining their loyalty. In this way, marketing undertakes the management of demand. The Richard A. Chaifetz School of Business at Saint Louis University provides students with the practical skills and training to succeed in professional marketing positions worldwide. SLU graduates are creative in their approach to problem-solving, with an understanding of human behavior in its qualitative and quantitative dimensions. Students in the program network with marketing professionals through live case studies and internships with leading corporations. These companies span a variety of industries, including consumer packaged goods, financial services, sports and entertainment, communications and research. Marketers develop and test product concepts, design merchandising and promotional campaigns, create and manage the relationship with the customer, collect and analyze information about the marketplace and create and carry out the sales plans that generate profit for the firm. Academic courses, therefore, undertake the analysis of buyer behavior, study integrated methods of marketing communications, and closely consider the management and implementation of a wide range of marketing strategies and tactics. The Department of Marketing values and retains close ties with businesses and nonprofits. Many marketing classes introduce students to engaging guest speakers representing various businesses and nonprofit organizations. Annually, the marketing department hosts a Meet and Greet Event, which provides networking opportunities for students in the Marketing Club and members of the department's Advisory Board.  

Career Path 

Graduate career path includes Marketing Coordinator, Marketing Executive, Marketing Manager, Assistant Brand Manager, Brand Manager, Product Manager, Digital Marketing Specialist, SEO Specialist,Consumer Insights Analyst, Content Marketing Specialist, Social Media Manager, Email Marketing Specialist, Market Research Analyst, Marketing Data Analyst, Advertising Account Executive, Corporate Communications Manager, Advertising Manager, Media Planner, Public Relations Specialist, Communications Officer,Trade Show Manager, Event Marketing Coordinator, Sponsorship & Partnerships Coordinator, Sales & Marketing Executive, Business Development Executive, Customer Relationship Manager, Retail Marketing Specialist, E‑commerce Marketing Specialist.