Master of Business Administration (MBA) in Design (STEM)

About

The Lally School of Management at RPI Develop business acumen, strategic decision-making skills, and leadership skills to blend business strategy with creative problem-solving to drive innovation in a rapidly evolving world with the STEM-designated MBA in Management with a concentration in Design. The STEM-designated MBA in Management with a concentration in Design at the Lally School of Management is a forward-thinking program that blends business strategy, design thinking, and advanced computing to prepare students for leadership in product development, user experience (UX), service design, and brand innovation. This interdisciplinary concentration aligns with Lally’s strategic goals of developing leaders in high-tech industries, particularly those with engineering and science backgrounds. Students collaborate with peers from RPI’s renowned engineering, architecture, and technology programs, gaining the expertise to drive innovation in manufacturing, technology, and design-driven industries. Graduates of the MBA in Design will learn to create intuitive, user-driven products and services using UX research, data analytics, and design thinking methodologies.  Gain expertise in product development, branding, and business innovation while applying financial and operational insights. Utilize AI, automation, and computational modeling to optimize product functionality and market impact.

Career Path

Career path includes Design Strategist, Innovation Manager, Creative Director (Business Focus),Design-Led Business Transformation Consultant, Design Thinking Consultant, Customer Experience Manager, Product Manager (Design-Driven), Brand Experience Strategist, UX/UI Strategy Lead, Design Operations Manager, Business Designer, Design Program Manager, Design Research Analyst,Design for Sustainability Consultant, Design-Led Change Management Specialist, Design Management Consultant, Design Policy Advisor,Service Design Manager, Organizational Design Advisor, Product Innovation Consultant, Human-Centered Design Lead, Design Analytics Specialist.