Bachelor of Business Administration - Marketing

Bachelor of Business Administration - Marketing

Marketing is a great career for creative thinkers interested in business. This program teaches the effective communication, research, and problem-solving skills needed to thrive as a marketing professional. Marketing has a diverse array of career paths, many offering incredible flexibility and high-income potential. Students will engage in coursework including professional preparation in marketing, business communication, e-commerce, professional selling, consumer behavior, market research, and technology. The Bachelor of Business Administration is offered through the Jones College of Business at MTSU. Students can pursue a generalized approach to marketing or specialize in two distinct concentrations: Marketing, Digital Marketing Concentration, B.B.A. or Marketing, Professional Selling Concentration, B.B.A.

Career Path

The Marketing program at MTSU provides the foundation for students to successfully pursue many different career paths. Examples include: Entertainment marketer, Market researcher, Nonprofit marketer, Promotions strategist, Retail buyer or manager, Marketing representative, Social media marketing coordinator, Sports marketer.