About

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector. Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

Career Path

Graduate pursue careers in the following professions as Tourism Project or Product Developer, Director of Marketing, Digital Marketing Manager, Online Communication Manager, E-commerce Manager, Social Media Manager Community Manager, Web Project Manager, Destination Marketing Specialist, Hospitality Innovation Consultant, Tourism Innovation Consultant, Sustainable Tourism Development Manager, Travel Technology Specialist, Experiential Tourism Designer, Heritage Tourism Coordinator, Destination Branding Expert, Smart Tourism Strategist.

Eligibility

Post Study Work Visa

Post Study Work Visa availability - YES

Admission Requirement

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Catholic University of Murcia below;

1. Bachelor Certificate

2. Bachelor Transcript

3. English proficiency Letter from University

4. Statement of Purpose

5. Passport

6. Recommendation Letter

7. CV

8.  WASSCE/A level Certificate 

English Language Requirement

Catholic University of Murcia will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit 

1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.

Intakes


October, 2025

From May, 2025 to August, 2025

Open

January, 2026

From May, 2025 to November, 2025

Open

October, 2026

From December, 2025 to August, 2026

Likely Open

January, 2027

From April, 2026 to November, 2026

Not Open

October, 2027

From December, 2026 to August, 2027

Not Open