Welcome to the MA Marketing Management

At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication.
As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening.
Your Career Options
Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the fields below:

- Strategic Marketing
- Online Marketing / Digital Marketing
- Performance Marketing
- E-Commerce
- Brand Management
- Product Management
- Key Account Management
- Retail Management
- Sales Management
- Marketing and Communication Consulting
- Market Research
- Customer Relationship Management
- PR Consulting