Bachelor of Business Administration in Business Data Analytics

About

The BBA in Business Data Analytics is an interdisciplinary major that prepares students to answer important questions that arise in organizational decision-making that can be informed by economics and analyzed using data. Core competencies include critical thinking skills, data acquisition skills, data analysis techniques, the application of economic theory to analyze economic data, communication skills, and proficiency in the use of data analytic computer software used in the workplace. Students gain experience in applying economic theory in a wide variety of settings and round out that training with data analytic coursework from other disciplines within the College of Business Administration and elsewhere. After completing the program, students can expect job opportunities as analysts in a wide variety of fields, including general business; banking; financial services; federal, state and local government; consulting; and not-for-profit organizations. Throughout the curriculum, students work with real-world data sets in answering real questions about the business and economic world. They gain experience in confronting data problems (e.g. collection and quality issues, limitations of published data series) and develop skills to present answers in a stunning and visual way. Department faculty regularly publish in highly regarded, peer-reviewed field journals and general interest journals within the discipline of economics.  

Career Path 

Graduate career path includes Business Data Analyst, Business Intelligence Analyst, Operations Analyst, Data Visualization Specialist, Reporting Analyst, Data Quality Analyst, Management Analyst, Performance Metrics Coordinator, Market Research Analyst, Strategy Consultant (Data-Driven Focus), Business Process Analyst, Financial Analyst (Data Modeling), Risk Analyst (Quantitative Focus), Credit Scoring Analyst, Fraud Detection Analyst, Compliance Data Analyst, Marketing Data Analyst, Customer Insights Analyst, Campaign Performance Analyst, Digital Marketing Analyst, CRM Data Specialist, Healthcare Data Analyst,Public Policy Analyst (Data-Driven), Health Informatics Assistant.