Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs. The diploma in Marketing Management program provides full-time and part-time intensive study for students wishing to earn a business degree. The diploma in Marketing Management degree produces graduates who bring contemporary applied marketing skills and sound business management acumen to their organizations, helping them to succeed in a dynamic global economy. The program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Managements many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the Melville School of Business BBA degrees see a Melville School of Business advisor once they have completed between 36-45 credits of their diploma study.
Career Path
Graduates’ careers include Business Development Officer, Market Research Executive, Manager Marketing Planning, Manager social media, Marketing Analyst, Advertising Account Executive, Management Analyst, Retail Division Manager, Marketing Manager, Business Management Consultant, Promotion Specialist, Manager Digital Marketing, Marketing Executive, Assistant Marketing Manager, Retail Marketing Assistant, Sales Representative, Customer Relationship Associate, Account Coordinator, Inside Sales Support, Public Relations Assistant, Events and Promotions Assistant, Fundraising Coordinator, Community Engagement Officer, Corporate Communications Assistant.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Kwantlen Polytechnic University below;
1. WASSCE Certificate/A-Level
2. School Transcript
3. Passport
4. Recommendation Letter
5. CV
Kwantlen Polytechnic University accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
Students can work part time for up to 20 hours per week and full time during academic breaks. After graduation, students from an eligible Designated Learning Institution may apply for work permit up to three years, depending on the length of study and program eligibility.
