Bachelor of Business (Hons.) Psychology

Bachelor of Business (Hons.) Psychology

The rationale for this programme is to provide students with an academically challenging and vocationally relevant programme of study in the field of business and psychology. The programme exposes students to essential subjects in the field of business and psychology. Specialisation modules Foundations in Psychology, Cognition and Perception, Personality, Developmental and Social Psychology, Abnormal Psychology, Social Behaviour and Individual Differences, Consumer PsycholResearch Methodology. Gain a comprehensive working knowledge of management operations as well as communication & leadership skills. Prepares students for postgraduate studies locally and abroad. Exposure to actual working environments through industry visits & internship programmes.

Career Path

Graduates with this qualification can easily secure a job in marketing, sales or human resource as they not only have a degree in Business, but are also equipped with knowledge of consumer psychology, behaviour and personality. This is a valuable skill combination in the marketing and human resource fields of today.