Master of Business Administration (MBA) - International Marketing

About

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.  An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Career Path

Graduate careers includes International Marketing Manager, Global Brand Manager, International Product Manager,Export Marketing Manager,Global Market Research Analyst,International Business Development Manager, Digital Marketing Strategist (Global Focus), Cross-Cultural Communications Specialist, Global E-commerce Manager, International Social Media Manager, Localization Marketing Lead, Global Consumer Insights Analyst, Market Entry Strategy Advisor , International Marketing Consultant, International Pricing Strategist, Global Advertising Manager, International Public Relations Manager, Trade Marketing Specialist.