Bachelor of Business (Hons.) Digital Enterprise Management

Bachelor of Business (Hons.) Digital Enterprise Management

The Bachelor of Business (Honours) Digital Enterprise Management is a cuttingedge degree that combines both management and digital enterprise courses. It will give you a powerful skillset in today’s competitive business world. This programme prepares students to succeed in the technology-driven environment with critical knowledge and skills such as entrepreneurship using data analytics and digital transformation technologies to manage successful businesses, and to give you a unique professional advantage. Gain a comprehensive working knowledge of management operations as well as communication & leadership skills. Prepares students for postgraduate studies locally and abroad. Exposure to actual working environments through industry visits & internship programmes.

Career Path

Business Process Consultants, Entrepreneurs, Marketing Specialist, Entrepreneur, Management Consultant, Operations Research Analyst, Association Manager, Brand Manager, Product Manager, Market Research Manager, Customer Service Manage.