A
Bachelor of Business Administration (Hons) in Advertising & Marketing is an
undergraduate program that focuses on the principles and strategies of
promoting products, services, and brands. This degree equips students with the
skills to create impactful advertising campaigns, analyze market trends, and
develop effective marketing strategies. The curriculum typically includes
subjects like consumer behavior, brand management, digital marketing, market
research, advertising strategies, and public relations. Students gain practical
experience through internships, case studies, and projects, enabling them to
apply theoretical concepts in real-world scenarios.
Career
Path
Graduates
of this program can pursue careers as Advertising Manager, Brand Manager, Digital
Marketing Specialist, Social Media Marketing Manager, Public Relations Officer,
Market Research Analyst, Content Marketing Strategist, Event Marketing
Coordinator, Media Buyer/Planner, Creative Director (Advertising), Copywriter, Account
Executive (Advertising).
1. WASSCE/A level Certificate
2. School Transcript
3. Passport
4. Recommendation Letter
Chandigarh University, will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit
1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.
