Bachelor of Business Administration (Hons) - Advertising and Marketing

A Bachelor of Business Administration (Hons) in Advertising & Marketing is an undergraduate program that focuses on the principles and strategies of promoting products, services, and brands. This degree equips students with the skills to create impactful advertising campaigns, analyze market trends, and develop effective marketing strategies. The curriculum typically includes subjects like consumer behavior, brand management, digital marketing, market research, advertising strategies, and public relations. Students gain practical experience through internships, case studies, and projects, enabling them to apply theoretical concepts in real-world scenarios.

Career Path

Graduates of this program can pursue careers as Advertising Manager, Brand Manager, Digital Marketing Specialist, Social Media Marketing Manager, Public Relations Officer, Market Research Analyst, Content Marketing Strategist, Event Marketing Coordinator, Media Buyer/Planner, Creative Director (Advertising), Copywriter, Account Executive (Advertising).

Eligibility

Admission Requirement

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Chandigarh University below;



1. WASSCE/A level Certificate 

2. School Transcript

3. Passport

4. Recommendation Letter

English Language Requirement

Chandigarh University,  will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit 

1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.

Intakes


September, 2025

From January, 2025 to September, 2025

Open

January, 2026

From May, 2025 to November, 2025

Open

September, 2026

From November, 2025 to September, 2026

Not Open

January, 2027

From May, 2026 to November, 2026

Not Open

September, 2027

From November, 2026 to September, 2027

Not Open