This concentration introduces students to topics such as marketing strategy, development, research, and consumer behavior. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make data driven decisions. At Westcliff University, you will: Analyze, synthesize, and present case studies using evidence based decision making. Work in cooperative groups with diverse teams solving comprehensive problems. Understand and use management principles to solve complex business problems. Develop your ability to think critically and problem solve creatively. Receive education through online and on campus formats to suit your schedule.
Career Path
Graduate career paths includes Digital Marketing Manager, SEO Specialist/SEO Manager, Social Media Marketing Manager, Content Marketing Manager, Performance Marketing Manager, Email Marketing & Automation Specialist, Digital Marketing Analyst (Data Analytics Specialist), E commerce Marketing Manager, Growth Marketing Manager (Growth Hacker), Digital Marketing Consultant / Strategist, Brand Manager, Marketing Automation Manager, Influencer Marketing Manager, Web Analytics Manager.
Graduate student can work up to 20 hours per week and full time during official school breaks and vacations. Post completion Optional Practical Training allows graduates to work for 12 months and STEM graduate are eligible for a 24 month extension.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Westcliff University below;
1. Bachelor Degree and Transcript
2. Passport
3. Recommendation Letter
4. English Language Proficiency Letter
5. WASSCE/ A-Level Certificate
6. Statement of Purpose
7. CV
Westcliff University will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
