Doctor of Philosophy (PhD) - Marketing/Brand Management

Doctor of Philosophy (PhD) - Marketing/Brand Management

Our Doctor of Philosophy (PhD) in Management specializing in Marketing/Brand Management is a rigorous, research-driven program designed for individuals seeking to push the boundaries of marketing theory and practice. This advanced degree immerses scholars in the exploration of complex marketing dynamics, consumer behavior, and the strategic management of brands within an ever-evolving digital and global marketplace. Over the course of the program, candidates delve into both classical and contemporary theories of marketing, supported by sophisticated research methodologies that bridge qualitative insights and quantitative analysis. Students investigate topics ranging from brand equity, consumer sentiment, digital marketing innovation, and integrated communications to emerging trends such as social media impact, data-driven marketing strategies, and sustainability in branding. This academic journey not only hones their analytical capabilities but also challenges them to produce original, impactful research that advances academic discourse and provides practical solutions for businesses.