BSc. Mass Communications (Media Management)

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you'll also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation. Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models. The Bachelor of Science in Media Management is essentially an economics degree program that focuses on the economic aspects and interrelationships of the media industry. The interdisciplinary degree program also teaches the fundamentals of design and technology relevant for working in the media industry.

Career Path

Our course provides students with a wide range of specialised and transferable skills. It has allowed many of our graduates to move from production or journalism into management, to move into more senior managerial roles, or to transfer into new sectors. This course will prepare you for roles in areas such as: Audience research Business development Film and television distribution Marketing and market analysis Media planning Production Strategic planning.