Welcome to the BSc. Mass Communications (Advertising & Public Relations)

This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry. Throughout the course, you'll explore the principles and practices of mass communication, advertising, and public relations, learn to develop itegrated communication strategies, and gain practical experience working on real-world campaigns for clients. Through industry partnerships, and collaborative projects, you'll gain insights into the inner workings of media, advertising, and public relations industries and prepare to navigate the complexities of today's communication landscape. Discover advertising trends and the fine art of public relations through this emphasis. Students will take courses covering topics such as the role of social media, and advertising and public relations principles.

Career Path

After graduating from this course, you'll emerge as a versatile and strategic communicator, ready to pursue a variety of roles in advertising agencies, public relations firms, media organizations, or corporate communication departments. Whether you aspire to work as an advertising copywriter, public relations specialist, media planner, or communication strategist, our BA (Hons) in Mass Communications, Advertising and Public Relations will provide you with the knowledge, skills, and connections to succeed in the fast-paced and competitive world of strategic communication.