The MSc in Digital Marketing and Data-Driven Strategy equips students with expertise in online marketing, consumer analytics, and digital strategy. Skills include SEO, social media management, campaign optimization, and data interpretation. Graduates are prepared to design innovative, performance-driven marketing solutions, enhancing brand growth and competitiveness in an increasingly digital global marketplace. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand. Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.
Career Path
Graduate career path includes Digital Marketing Manager, Marketing Data Analyst, SEO/SEM Specialist, Social Media Strategist, Content Marketing Manager, Performance Marketing Specialist, Customer Insights Analyst, Marketing Automation Specialist, E-commerce Marketing Manager, Brand Strategist, Growth Hacker, Digital Transformation Consultant, AI Marketing Strategist, Predictive Analytics Specialist, Digital Campaign, Influencer Marketing, CRM Strategy, Omnichannel Marketing Manager, Data-Driven Strategy Consultant.
Post Study Work Visa availability – YES
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to EDC Paris Business School below
1. Bachelor Degree and Transcript
2. Passport
3. Recommendation Letter
4. English Language Proficiency Letter
5. WASSCE/ A-Level Certificate
6. Statement of Purpose
7. CV
EDC Paris Business School will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
