Our Bachelor of Science
(B.Sc.) in Business Management with a focus on Marketing is an undergraduate
program designed to equip students with the knowledge and skills to excel in
the dynamic world of marketing and business strategy. This program emphasizes
areas such as consumer behavior, digital marketing, brand management, market
research, and business analytics. Students typically study topics like
principles of marketing, strategic management, advertising, sales management,
and e-commerce. Practical experience is often integrated through internships,
case studies, and projects.
Career Path
Graduates of this
program can pursue careers Marketing Manager, Digital Marketing Specialist, Brand
Manager, Market Research Analyst, Advertising Manager, Sales Manager, Public
Relations Specialist, Social Media Manager, Product Manager, Business
Development Manager, Content Marketing Strategist, SEO Specialist, Customer
Relationship Manager.
1. WASSCE/A level Certificate
2. School Transcript
3. Passport
4. Recommendation Letter
GISMA University of Applied Sciences, will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit
1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.
