Welcome to the BSc. Marketing and Advertising

This degree looks at advertising, marketing, and public relations practices and contexts from a communication perspective, enabling you to become a skilled, innovative, and ethical practitioner who always has an eye on industry developments and new and emerging technologies. You will gain a solid grounding in communication theory and practice which is then practically applied in organisational contexts as the course progresses. The course is well known and well respected by the communication industries.
As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment.  Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, onl
Career Path
The degree is recognised by employers in the public, private and voluntary sectors. Many of our graduates, not surprisingly, take up positions in Advertising and Marketing. With this degree you could become: Account Executive, Communications Officer, Digital Marketing Officer, Marketing Manager, Social Media Manager, Advertising executive, Public Relations Officer