Welcome to the BA Public Relations and Advertising

If you are interested in a career in PR, advertising or any of the many professions that require precise and targeted communication, this could be the right course for you.

This course will teach you how to compose effective communication and understand how businesses and other organisations seek to influence and persuade consumers and audiences using media technologies.

You will learn the vital roles of communication in a global digital society and continually evolving industry. You will examine effective messaging and apply this knowledge to your own practical work. You will take modules in strategic business elements of communication: from public relations, media regulation and marketing communications to political or health communication, copywriting, corporate blogging, creative advertising and user analytics.

Career Option

Advertising account executive, Advertising copywriter, Event manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, Social media manager