Welcome to the BSc. Marketing (Digital & Integrated Marketing Communications)

Digital & Integrated Marketing Communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fundraising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy. The curriculum includes marketing communications and digital marketing as well as business research, consumer behavior analysis, strategy. In addition, you’ll study a solid core of business courses encompassing management, finance, accounting, business law, information systems, quantitative analysis, business strategy, and The integrated marketing curriculum includes core business courses as well as support courses in communication, leadership, and professionalism international business. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of social media marketing, event marketing, digital marketing, advertising, consumer behavior, marketing research and marketing strategy.

Career Path

Integrated Marketing Communications graduates have a wide choice of career opportunities within the many facets of advertising, marketing and public relations. Examples of job titles include advertising account executive, social media manager, media planner, strategic account planner, public relations officer and sales executive.