Welcome to the BSc. Marketing (Fashion Marketing)

A degree in fashion marketing will help you build expertise and skills in many fields including retailing, branding, advertising, marketing strategy and research, consumer behavior, and digital marketing for business professionals in the fashion industry. Academic training is designed to prepare you to creatively market fashion brands and products in the global fashion industry. The knowledge, professionalism, and required skills to jump-start a successful career. Be exposed to all areas of the global fashion business in the classroom. Have access to study abroad programs offered within the Harrison College of Business and Computing.   The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices. Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. 

Career Path

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry. Graduates will go on to undertake a range of marketing roles such as sustainable sourcing allocator, e-commerce executive, customer relationship executive, social media manager, marketing assistant and PR.