Welcome to the BSc. Marketing (Marketing Management)

The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs. The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today’s society. You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics. The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy.  The marketing management option emphasizes the diversity of strategies for businesses and not-for-profit organizations. Students will also have a strong foundation in the areas of consumer behavior, advertising and promotion, marketing research, and marketing strategy.  The marketing major with the marketing management option emphasizes the development of a strategic marketing mindset for managers of businesses and not-forprofit organizations.

Career Path

Marketing Management graduates have a wide choice of career opportunities within the many facets of advertising, marketing, sales and public relations. Examples of job titles include advertising account executive, marketing executive, brand manager, strategic account planner, public relations account executive, and sales executive, Project Manager, General Management Trainee, investment Banking Analyst, Business Development Consultant, Brand Manager, Events Manager.