Associate of Science Degree (Marketing)

As an introduction to the world of marketing, this degree is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace with entry-level training in the marketing field. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns. This program introduces advanced topics in business marketing with a focus on communications and digital technology. Design and manage business documents using current technology to engage in creative problem solving. Communicate an understanding of business concepts professionally through written, oral and visual presentations using current technology. Recognize ethical behavior in their chosen profession and behave in a socially responsible manner. Analyze business issues, interpret financial data and identify economic trends.

Career Path

Marketing professionals perform various tasks, including supporting integrated marketing campaigns, conducting marketing research, social media strategy, pricing, and product development.