Welcome to the BSc Sport & Event Management

Be a pivotal player, not just an observer: lead athletes, orchestrate events, and evoke emotions. Few industries captivate as many individuals as the sports and events sector. With events like the football World Cup and music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only growing more exhilarating but also increasingly lucrative. A degree in Sport & Event Management from UE equips you to actively shape this dynamic industry.
Your Career Options
With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector. Thanks to the diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organisations from an early stage.
Typical areas of work for Sport & Event Management graduates include:

- Sports marketing and communications
- Events marketing
- Sponsorship and PR
- Roles in marketing and events departments of companies
- Roles in sporting goods companies, sports clubs, or associations
- Management for commercial sports providers
- Trade fairs and congresses
- City marketing