January, 2026
From April, 2025 to November, 2025
The
Lally School of Management at RPI Leverage the power of data analytics, AI, and
digital strategy to drive marketing decisions in a rapidly evolving business
landscape with a STEM-designated MBA in Management with a concentration in
Marketing Analytics. The STEM-designated MBA in Management with a concentration
in Marketing Analytics combines marketing strategy with advanced analytics and
AI-driven insights. This program prepares students for data-driven marketing
leadership roles in digital marketing, brand strategy, consumer analytics, and
business intelligence. This one-year program offers flexibility, allowing
students to complete their degree in three consecutive semesters (fall, spring,
summer or spring, summer, fall). Graduates of the MBA in Marketing Analytics
will apply AI and big data analytics to develop marketing strategies. Learn to
use marketing automation, customer segmentation, and performance metrics. Master
the art of brand storytelling, market positioning, and audience engagement. In
addition, the program features a non-paid consulting experience course (MGMT
6840 Practicum in Management) in which students apply their knowledge of
technology and innovation to address real-world challenges faced by
organizations. Individual faculty supervise teams of students who work with
large companies, local agencies, and small business start-ups.
Career
Path
Career
path includes Marketing Data Analyst, Digital Marketing Analyst, Customer
Insights Analyst, Social Media Analytics Manager, Marketing Intelligence
Specialist, Consumer Behavior Analyst, Brand Analytics Consultant, CRM Data
Analyst, Web Analytics Specialist, Campaign Performance Analyst, Pricing
Strategy Analyst, Marketing Strategy Manager, Growth Marketing Analyst, Conversion
Rate Optimization (CRO) Specialist, Market Segmentation Analyst, Product
Marketing Analyst, Competitive Intelligence Analyst, Data Visualization
Specialist (Marketing Metrics), SQL/Python Marketing Analyst, Marketing ROI
Analyst, AI/ML Marketing Strategist, Martech Integration Specialist, Chief
Marketing Technologist, Performance Marketing Manager, Marketing Analytics
Consultant, Marketing Operations Lead, Marketing Innovation Strategist.
1. Bachelor Certificate
2. Bachelor Transcript
3. English proficiency Letter from University
4. Statement of Purpose
5. Passport
6. Recommendation Letter
7. CV
8. WASSCE/A level Certificate
Rensselaer Polytechnic Institute will accept, for the purposes of meeting the English proficiency requirement, English taken in 12-year education, or English is designated as the primary and official language and the principle language of instruction. If you do not meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme with the university or submit
1. English language proficiency at a minimum of IELTS band 6.5 (or equivalent) or PTE Score or Duolingo English Test score before you start your course.
From April, 2025 to November, 2025
From November, 2025 to June, 2026